Hydrexia

About the Project

Tackling climate change head-on is Hydrexia’s key focus, as they strive to scale up hydrogen power across the globe.

Hydrexia’s rebrand required a visual approach that matched their bold goals. We used the hydrogen atom and its various states as the key to unlock the brand’s new visual identity.

The brand redevelopment included a new logo and colour palette, a set of striking key visuals to use across channels, new typography treatments, and a style guide that added context and rules around tone of voice, use of imagery, grids, and various media placements.